Inspired by the majestic mountains of Northern California, and my Persian heritage, Kooh Culture was born. Our name, "Kooh" translates to "mountain" in Farsi, and our brand strives to embody the same sense of strength, resilience, and enduring beauty that the mountains represent.

Our designs are grounded in nature and the powerful energies of the ancient evil eye symbol, representing protection and empowerment. Our goal is simple - when you wear Kooh Culture you feel enlivened, confident, and ready to embrace new adventures. You carry with you the good energy the designs represent.